MBA - The Business fundamentals -Management,Sales,Marketing

                                                            

Description

PART 1 - Top Essential Business Concepts

Business course to learn the foundation concepts underlying all businesses, small to large. a video tutorial that covers all the basics, explaining concepts such as business goals, stakeholders, profits, and various types of businesses. outlines what you need to think about if you were to start your own business, such as determining what your product or service will be, making and delivering your product or service, and funding your business.

PART 2 - The Foundation of Selling - Sales Fundamentals -

When sales forces are managed well, companies drive more revenue. in this course, we explain what sales management is, why it is important, and how you can get the skills you need to become an outstanding sales manager and recruit, train, retain, and manage a high-performing sales team. we also reveal how to motivate individual salespeople and teams with compensation and quotas. last, we provide an overview of creating and managing sales territories, including sales forecasting and evaluation of territories' performance.

We want to give you the framework, knowledge, and skills to fill a sales pipeline with highly qualified opportunities. It’s all practical advice - no cutesy stories, no rants, and no product pitches.

PART 3 : Marketing

Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. we explain marketing's role business; provides frameworks for analyzing a business, its customers, and its competitors; and shows how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion. you'll also learn to address tactical challenges and present the plan to get buy-in throughout a business, from the c-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors.

finally, you'll learn how to launch the campaign and measure its performance. this course includes: marketing basics, assembling the team, creating the marketing plan, analyzing your products, customers, and market, segmenting customers, creating a value proposition, developing a strategy, setting goals, setting prices, using social media, presenting your plan to leadership, budgeting your plan, and measuring success.

PART 4 -  Advertising

Business course to learn the fundamentals of effective advertising and marketing communications. in this course, we provide an overview of the current media landscape, and the building blocks and relative costs of a basic advertising plan. we outline the basic process of getting your message to market and provides tools to help you refine your market focus, define your customer profiles, and establish your overall media strategy. whether you want to do it yourself, partner with ad agencies, or work in a corporate marketing department, this course will help you understand what the ad footprint of any company, regardless of size, needs to succeed.

This course includes: defining your audience, crafting your message, placing your ad, establishing a digital, competitive, and editorial presence, working with advertising partners, and working with an ad agency.

PART 5 - Business Planning 

looking to build a business or expand the one you're already running? you'll need to build a business plan before you do. a video tutorial walks through the process of defining your business, researching the market, and determining your product.

PART 6 - Fundamentals Of Business Analysis

When you're trying to grapple with user demands and market changes, it can be difficult to mentally zoom out and assess your organization's operations. business process modeling helps you see the big picture by allowing you to translate your business processes into easily understood pictures. in this course , we walk you through the most widely used business process modeling diagrams—context, functional flow, cross-functional flow, and flowchart—and explains the purpose of each one. we share unique features, explains how to use that technique to create a diagram, and points out how to avoid common pitfalls. we also pull it all together by comparing process diagrams to help you determine which diagram you should use to document your organization's business process. this course include: using common modeling tools, determining when to use a modeling diagram, avoiding the pitfalls associated with each diagram, creating diagrams, and leveraging key stakeholders.

PART 7 - Fundamentals Of Management concepts

Designed for undergraduates in management studies. Focusing on fundamental management concepts, issues and practices, the course relates basic management, organisational and leadership theories to the achievement of organisational excellence, and enables students to appreciate the complex relationships between an organisation and its stakeholders and the larger environment of economics, market forces, demographics and technology. 

From ethics, globalisation and diversity management to the impact of organisational structure and culture on company performance, and from leadership models to organisational politics.

Who is the target audience?

• Entrepreneurs
• Business students
• Managers